•CLEAN
•Recordings contain only wanted sound
•Recording environment and setup is
attended to
•Eliminate all unwanted noise,
distractions, sound
•Attend to source-to-camera mic
distance is optimal
•CLEAR
•Recording is understandable,
intelligible, comprehensible
•Frequencies for speech comprehension are
targeted
•Use EQ to adjust muddy or shrill
recordings
•Attend to background music/sound/effects
that obscure voices
CONSISTENT
•All elements flow seamlessly from a
technical view
•Mixing and transitions used to promote
consistency
•No single element should pull the
listener out of the moment/experience due to technical reason
•COHERENT
•All elements belong together
artistically/communication
•Visual, music, effects, production
content choices are appropriate and support instructional goals
•Watch out for “clip-art”
moments
tch out for “cli
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